Generative AI (GenAI) hatched from it's egg as a disruptive technology, reshaping how businesses approach market entry and client engagement. By allowing companies to rapidly penetrate markets and scale client interactions, it undercuts the concept of first mover advantage.
This pieces builds on the 'Cognitive Layer' concept outlined here:
We study how companies are using Generative AI to rapidly penetrate markets.
They are able to scale client interactions, build engagement, establish trust and take clients before the established players know what hit them.